Keen Coffee

The roasters of CoffeeXperts have asked me to design their corporate identity for their new specialty coffee Keen. Their aim is to raise the level of knowledge of all links in the coffee chain. That gave me the idea to use the refining of precious stones as a metaphor for the logo and visual language that translated to various manifestations such as a porcelain coffee cups, brochures, social media stuff and packaging. 

 

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